In this first Green Beauty Conversations of 2023, podcast host and Formula Botanica CEO Lorraine Dallmeier and all the school team wish you a healthy, happy, prosperous year. The start of the year is always an exciting time as we anticipate, envisage and make plans for the next 12 months.
Lorraine dives right in to this topic throwing down some challenges. She asks what plans you have to change your life for the better this year, and to make a positive impact on those around you? What formulation goals are you setting? Are you dreaming big and thinking of taking steps to start your own beauty brand this year? Whatever your plans, don’t let things beyond your control limit your horizons. Lorraine starts the year with an upbeat message for all of us in the indie beauty formulation community.
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Let 2023 be your year to learn to formulate or start a beauty brand. The @FormulaBotanica podcast says today’s economic adversity can be the right time to start if you dare to dream big. #learntoformulate #indiebeauty #beautyfounder Click To Tweet
Lorraine acknowledges that right now, even the most optimistic among us may feel daunted by the world outside and beyond our control. There is no getting away from the fact that for many, times are hard and the economic picture gloomy. But, in this Green Beauty Opinion, Lorraine is here to buoy you up, bolster your plans, and help you take the steps to realising your formulation and beauty brand goals of 2023.
Today’s climate may be unique to our times and own circumstances, but there are plenty of examples in beauty industry history demonstrating that out of adversity, some great and successful ideas and businesses are born.
Think of the multinational giant of the beauty industry Proctor & Gamble, which is now present in every country bar one, and is synonymous with today’s half a trillion dollar beauty industry. This company was started by Proctor, a candlemaker, and Gamble, a soapmaker, in the depths of the “1837 Panic” in the US; an economic depression that lasted almost a decade. Just 22 years later, they were turning $1million in profit. If they had let economic adversity persuade them not to join forces in business, Proctor & Gamble would not have entered beauty history as one of the most successful 20th century personal care companies, nor be employing 100,000 people.
From the power of P&G, Lorraine looks closer to home for examples of businesses launched in a climate of economic downturn. Formula Botanica graduates have proved that the road to success can start small with bootstrapped finance, and at any time.
Our graduate Sandra Velasquez from Nopalera launched in November 2020 during the Covid pandemic lockdown and has just celebrated the two-year anniversary of her bath and body line by raising $2.7 million dollars in investment funding. With the right concept and a sense of purpose, as Sandra has, you too can start your own journey regardless of the global economic situation. Read about Sandra’s brand mission and purpose to get a sense of how they are key to success. Our post on how to start a beauty business on a small budget has plenty more graduate brand stories.
Lorraine’s challenge to you in this episode setting the scene for the year ahead is to give yourself the space to be happy. Don’t start 2023 by limiting your horizons. Instead, use your energy productively and positively to project where you will be at the end of 2023 if you take steps to change your life, whether learning to formulate or launching that beauty business. Start now, and when the economic upturn comes you will be ready to grasp its opportunities to the full.
Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on iTunes, Spotify or Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.