United States cryptocurrency exchange Coinbase has announced the launch of its new national ad campaign, titled “Moving America Forward,” with the aim of highlighting the critical role that crypto will play in modernizing the global financial system.
The campaign will feature a series of advertisements showcasing Coinbase CEO Brian Armstrong and will be aired during popular Sunday shows on U.S. TV, as well as during the NBA Finals series. Coinbase intends to emphasize the importance of crypto as an underlying technology that will update the world’s financial infrastructure and promote the adoption of cryptocurrencies both domestically and internationally.
As part of the campaign, Coinbase will release a series of four different advertisements over the course of four separate weeks. The first ad, titled “The History of Money Initiative,” will explore the timeline of currency from ancient times to the present day, highlighting the evolution of money and how crypto fits into this narrative. To support this initiative, Coinbase will launch a visually captivating wallscape campaign on Wall Street, documenting the historian’s work, and even feature an armored money truck turned mobile billboard to capture attention and generate curiosity.
Stand With Crypto Day
Another advertisement in the campaign, titled “Stand With Crypto Day,” will promote an upcoming lobbying-focused event organized by Coinbase. Set to take place on July 19 in Washington D.C., this event aims to bring together members of the crypto community to advocate for crypto-friendly policies with their respective members of Congress. By encouraging active participation and engagement, Coinbase seeks to create a stronger voice for the crypto industry in shaping legislative decisions related to cryptocurrencies and blockchain technology.
The third ad, “Real People Using Crypto for Real Needs,” will showcase how individuals are leveraging cryptocurrencies to pursue economic freedom and meet their financial requirements. This advertisement will highlight real-world use cases, emphasizing the practical applications of cryptocurrencies in everyday life. By sharing inspiring stories and illustrating the benefits of crypto adoption, Coinbase intends to demystify crypto and make it more accessible to a wider audience.
The State of Crypto Summit
The final advertisement in the campaign, “The State of Crypto Summit,” will serve as a promotional tool for a Coinbase event taking place in New York City on June 22. This summit aims to bring together industry experts, thought leaders, and enthusiasts to discuss the current state and future prospects of the crypto industry. By fostering meaningful conversations and knowledge sharing, Coinbase seeks to further drive innovation and collaboration within the crypto community.
Coinbase’s “Moving America Forward” campaign is not limited to promoting crypto within the United States alone. It also aims to highlight the significance of overseas adoption of cryptocurrencies and blockchain technology, particularly in countries like China. Coinbase believes that the United States’ global economic leadership and national security are at risk if it fails to take an active role in building and shaping the technologies that will underpin the world’s financial infrastructure.
Coinbase’s Previous Initiatives
This national campaign follows Coinbase’s previous efforts to raise awareness about the potential of cryptocurrencies. The company released an ad earlier this year titled “It’s Time to Update the Financial System” via YouTube, emphasizing the need for modernizing financial technology through crypto. Additionally, Coinbase aired an ad during the NFL Super Bowl in February 2022, featuring a scannable QR code that directed users to a promotional BTC giveaway page.
Coinbase has also intensified its lobbying efforts, recognizing the importance of engaging with lawmakers and policymakers. The company recently launched the Global Advisory Council, comprising former U.S. lawmakers and industry leaders, to navigate the complex and evolving global crypto landscape. In February, Coinbase initiated the “#Crypto435” grassroots political campaign, focused on amplifying the voices of crypto users in all 435 congressional districts across the United States.