A diverse group of creatives were called on to pay homage to a chair that has cemented itself in our collective imagination. Ten personalities from the worlds of fashion, art, architecture, and music were invited to take part in this cultural project with a brief to investigate and respond to the future potential of the Beetle chair. By blurring the lines between material, colour, form, and function, designers paid tribute to the Beetle’s original design while reimagining its place in contemporary interiors.
Danish Fashion Designer Simon Wick offered up (d)issected Beetle, reusing GUBI’s textiles offcuts and waste materials to reconstruct the Beetle’s unique silhouette. Viennese artist Frank Maria’s soft pink ‘Real Beetle in Epoxy’ reinterprets the Beetle as an archaeological sculpture adorned with original designs. Bangkok architect Rachaporn Choochuey was inspired by the climate, traditions, and culture of Asia and presented her playful ‘Flying Beetle’ as a suspended swing, while Milanese Sound Designer Painé Cuadrelli’s ‘Metamorfosi’ presents an immersive audio-visual installation depicting the evolution of the Beetle.