Journify, a global provider of AI-powered customer data solutions, is expanding into Saudi Arabia through a partnership with AstroLabs, a business expansion platform based in the Gulf region.
Headquartered in the US and UAE, with additional tech hubs in Morocco, Jordan and Saudi Arabia, Journify enables brands across a wide range of industries to leverage first-party data for targeted marketing and real-time personalisation.
The company’s platform captures, unifies, and activates customer data in real time, streaming it directly to major advertising platforms, including Meta, Google, and TikTok, through server-side signals. From a new office in Riyadh, Journify will look to improve seamless service delivery to new and existing clients, with multiple brands already activating their first-party data via Journify’s AdBooster solution.
Backed by leading local Saudi investors, including RZM, Shorooq and Bunat Ventures, Journify is committed to empowering major organisations across the region with AI-powered marketing solutions that boost efficiency and drive bottom-line growth.
Journify’s Saudi expansion comes during a period of exceptional growth. The company recently secured strategic funding following rapid revenue growth and a doubled valuation, building on its $4million funding round in January 2025 led by Silicon Badia with participation from RZM.
These achievements come on the back of Journify’s proven commercial track record, as evidenced by its ability to hit $1million in annual recurring revenues (ARR) within only 9 months of launch in March 2024, with its campaigns reaching an audience of 30 million users across the MENA region.
Taoufik El Jamali, co-founder and CEO of Journify, commented: “Saudi Arabia is one of the fastest-growing digital economies in the world, and we are excited to support brands here as they scale their customer acquisition in a privacy-first environment. Our expansion reflects both the strong demand we’ve seen from Saudi brands and our commitment to empowering local teams with the data infrastructure they need to drive measurable growth.”
AI-powered marketing
Strengthening an on-ground presence through AstroLabs and deepening relationships with local consumer central are central to its growth strategy in Saudi Arabia.
An integral element of its expansion plans is leveraging its partnership with Google Cloud, TikTok, Amazon Ads and other strategic alliances to provide local brands with enhanced access to major advertising platforms.
“The business landscape in Saudi Arabia is moving fast, demanding enterprise-intelligent solutions like Journify’s as companies look to make faster and smarter decisions,” added Alex Nicholls, director of expansion at AstroLabs. “As it scales in the Kingdom, Journify is set to transform how businesses interact and engage customers at every touchpoint, reinforcing its emergence as a major player in the digital marketing space.”
This expansion directly supports Saudi Vision 2030‘s objectives of fostering a thriving digital economy while establishing the Kingdom as a regional hub for marketing technology innovation. Journify’s AI-powered solutions enable enterprise customers to compete effectively in an increasingly data-driven, customer-centric marketplace.
